Prufrock wants to question total return as the exclusive foundation of equity analysis and measurement. That will not be easy to do.
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Every investment plan needs to be attached to a roadmap.
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Finally, an investment strategy that makes sense.
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Those who judge their portfolio by its performance relative to some narrow benchmark are focusing on an issue that is largely irrelevant to their ultimate
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Investors in or near retirement should invest differently than they did in their 30's or 40's. That's because retirement creates different portfolio needs.
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